Yara E. Africa Manager Asks Input Dealers to Shun Fake Inputs, Rewards Best Performers

By Markson Omagor




Yara East Africa, the World’s leading crop nutrition company and provider of sustainable agricultural digital solutions has asked Agro-Input dealers in East Uganda to condemn all forms of fake agricultural- inputs including fertilizers as a means of boosting gainful farming in the region.



This call was made by Yara East Africa manager of Kenya and Uganda William Nge’no while talking to fertilizer distributors and retailers from Eastern Uganda during an award ceremony held in Mbale City last week where outstanding distributors on Yara fertilizer sales were rewarded.



Nge’no noted that several people are flooding the agricultural input market with a lot of unreliable fertilizers and other inputs however he asked the input dealers and distributors to detest fake inputs and serve farmers with good inputs to boost agriculture for food security.



Commenting on the occasion, Nge’no, emphasized the company’s commitment to empowering stakeholders across the agricultural ecosystem with innovative agricultural solutions.



Nge’no asked farmers and dealers to get connected to Yara’s platforms, farmers gain access to cutting-edge information, high-quality inputs, customized services, and sustainable markets arguing that this empowerment drives higher yields, better quality produce, and efficient use of resources and knowledge systems.



During the occasion, participants were introduced to smart farming practices and Digital tools designed to optimize productivity, sustainability and profitability by reinforcement of the company’s mission of creating a food future that is in harmony with nature, adding value to customers while fostering a more sustainable food value chain.



While handing over incentives including 10 motorcycles, aprons and dust converters to the lucky winners, Nge’no emphasized on the company’s commitment to empowering stakeholders across the agricultural ecosystem with innovative agricultural solutions.



Michael Walyaula, one of the distributors says fertilizer uptake amongst farmers has greatly improved hence calling for continuous awareness creation for farmers on the outstanding benefits of use of crop nutrition products to break through negative mindset in the use of the products.



He noted that for sustainable agriculture, farmers need to be introduced to good farming practices which will reduce the traditional less profitable methods.


The event was held under the theme “Digital transformation in Agriculture, reaping the benefits of impactful innovation in agriculture” aimed at training promoters and distributors of its crop nutrition products as well as introducing them to Digital connectivity to the last mile through Yara connect.


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